Research+Strategy, Industrial Design, Engineering
A collaboration that started with Eltron in the early 90s, RKS continues to collaborate with Zebra teams on disruptive innovation and design thatpropels their generations of lead on the competition. When we started the company was four people, with a dream, vision and drive. Today, they have annual revenue of over 4B. Our latest, in a long string of designs and innovations for them, simplifies the user experience (typically tedious and difficult) of loading media, requiring training and practice like something from the days when typewriters existed. Global research and Psycho-Aesthetics took us generations into the future of user experience, simplified the process, making it simple and intuitive, combing it with award winning design.