Yada   Experiences that resonate

Yada

Experiences that resonate

Services
Research+Strategy, Industrial Design, Engineering

Industry
Consumer

 

About Yada

A comprehensive brand plan defining a clear value proposition, key attributes and values was developed with the goal to create a relevant and differentiated positioning for Yada. This plan also oriented the creation of an inspiring and cohesive new design identity that appealed to female users and lived seamlessly within their cars. Finally, a complete portfolio plan was presented with a proposed innovation roadmap and product ecosystem that would orient the company’s market growth over the following years.

 
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