Research+Strategy, Industrial Design, Engineering
About Teddy Ruxpin
Originally released in 1985, Teddy Ruxpin quickly took off in both sales and cultural cachet, becoming the highest selling toy of 1985-1986, and was named 1985’s “toy of the year.” The original design came equipped with a cassette deck built into his back and through animatronics would move his mouth and eyes in sync with pre-recorded stories. As the world’s first commercially available animated toy, Teddy Ruxpin reshaped the toy market for an entire generation. To date, over 20 million units have been sold worldwide and brand recognition remains extremely high at over 80%.