SRAM   A new business strategy made by design

SRAM

A new business strategy made by design

Services
Research+Strategy, Innovation, Brand

Industry
Consumer

 

About SRAM

SRAM came to RKS for help internally developing their strategic brand roadmap. The company had acquired many sub-brands with confusing brand overlap. Our goal was to offer options to optimize the values of the company’s brands’ offerings using statistical analysis in conjunction with a design strategy approach.

 
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RKS brings a level of creative expertise to our projects that we find hard to beat. Their unique perspectives and diverse background allow us to throw anything and everything their way.
— David Zimberoff SRAM VP of Marketing
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