Research + Strategy   Research is the basis for strategy that successfully  targets the intersection of business opportunity and user needs.

Research + Strategy

Research is the basis for strategy that successfully

targets the intersection of business opportunity and user needs.

Research Plans

Global recruiting

Insight Generation

Ethnography Hypothetical

Stimuli Screening Criteria

Online Surveys

Cultural Probes & Diaries

Ethnographic Studies

Pain Point Identification

Cocreation Sessions

Quantitative Analysis

Go to Market Strategy

Competitive Benchmarking

Persona Development

Double Diamond Development

Hero’s Journey Narratives

Consumer Triggers

Help Me Statements

Experience Journeys

P/A Mapping

Category Attractors

Quantitative Research

Focus Groups

User Testing

Inspired, cultivated research and strategy are essential foundations of successful solutions that penetrate the market with viral adoption and speed. People are more design savvy than ever and can tell in seconds when a solution has missed the mark. For these reasons, insights into people’s needs, aspirations, unarticulated desires and pain points need to be revealed by incorporating various research techniques in this crucial process,  such as traditional discussion guides, recruiting and interviews. The process continues during ethnography combined with exploratory concepts and co-creation that advances the conversation, discovering new possibilities that may not have otherwise come to light.

 

RKS has been researching globally for decades, traveling to over three dozen countries—from emerging to highly developed economies; from remote villages without electricity to densely populated cities. From individual families to professional entities, we’ve covered it all. Each program is unique and designed with clear objectives and customized tools to solve your specific challenges.

 
Case Studies

See more of our projects across a wide range of industries