A Fresh Take on Dentistry
Robert Hayman and Bill Doorman DDS, co-founders of Discus, wanted to approach dentistry with a fresh eye. The challenge for RKS was to create a two part whitening system that could be prescribed by dentists. The key was to create a prescriptive design language of efficacy and yet not carry the aesthetic of a hypodermic syringe. Since the system could be used anywhere, it couldn’t create any stigma associated with illness or drug use. The resulting design is part dental and part consumer. The patented mixing tip only requires half a twist to attach. Dentists are immediately enchanted with both the device that carries an aesthetic of well-being and in their ability to help their patients create brighter, whiter and happier smiles. Demand exploded to 100,000 kits sold a week and the company grew from four people to over two-hundred.
“From the initial meeting with RKS in 93, I knew we would be working together for decades. Their methods, dedication and talent helped us emerge from a start-up to a leading global brand in dentistry.”
— Robert Hayman
Co-Founder and CEO of Discus Dental