MiniMed   Turnaround through empathy

MiniMed

Turnaround through empathy

Services
Industrial, Engineering

Industry
Medical

 

Awards

none

 

About MiniMed

Being perceived and treated as being sickly was causing patients to forego the benefit of MiniMed in order to avoid alienation. The team redesigned the device to resemble a pager with aesthetic design details and advanced materials. This transformed the medical device into a coveted status symbol.

 
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