About Marco Paulo
Entrepreneur Mark Lewis came to RKS with a hunger to turn his passion for gourmet chocolates into an e-commerce and catering business. While Mark had a bounty of creative and unique flavor pairings to share, he needed RKS to get his business and brand launched. The challenge for RKS was to create a brand platform that would resonate with chocolate lovers everywhere. RKS first worked to identify key target consumer groups and distribution channels. The team benchmarked the competitive landscape for gourmet chocolates on all aspects of product and service features. Using RKS’ Psycho-Aesthetics® methodology, the team gained deep insight into various emotional needs and how to position the new brand in order to success- fully attract consumers in this segment.