Its not often than a CPA firm engages a design team to develop a brand and strategy. However, the new generation of CPAs are as much business consultants as much as tax advisors. To add this firm work across borders and serves other CPA firms as experts as what they do. Using our P/A methodology we identified position them for what they are; fresh, brilliant, experienced and relevant to clients. (They’re not your dad’s CPAs!). Reflecting this new generation of CPA firm took us to strategic branding that is powerful, complex and reassuring, conveying their key attributes.