Research+Strategy, Industrial Design, Engineering
Working across borders and oceans has become a routine way of doing business with RKS clients. Haier engaged RKS to develop the platform design for their series of global solutions of drink cans and bottles for retail. Having conducted exhaustive research into the challenges and having deep in- sight into the market, we were able to create a design that presents the products in their best light. In doing so, we transformed what had been an eye sore into coolers that enhance the retail environment and user experience.