Infusing the Designers of Tomorrow with P/A
Published on October 4th, 2016
RKS had the pleasure for the sixth time of hosting a workshop for the top design students from CSULB. The relationship with began soon after Predictable Magic was published in 2010 when RKS founder, Ravi Sawhney appeared at a lecture series. Speaking on the experience of hosting workshops, Ravi said that, “Working with the brilliant minds that are the future of design, inspires us all. And, P/A teaches them how to insight, synthesize, plan, innovate, and execute.” RKS has collaborated with CSULB for years, and recently had the pleasure of teaching these students Psycho-Aesthetics, which is the methodology that is implemented on each project at RKS.
CSULB Industrial Design has a tradition of emphasizing Design Thinking and Problem Solving in their Methodology classes. For years they have taught the standards— Maslow, Campbell and Norman—all great and worthy theorists, but it wasn’t until Predictable Magiccame along that they had a tangible process that took them by a step-by-step through the theories to arrive at design solutions.
Each time RKS has hosted the P/A workshops has provided significant value to the students of CSULB. By getting out of the classroom and into an actual design firm transports the students both physically and mentally from the classroom into the real business world. The environment and direct mentoring allows the students to concentrate and thus learn very quickly. Once the students each return to their own project, they are readily applying the methodology of P/A to solve the needs of the real people and cultures they are researching