BIG BOX PLAY
Bringing imaginary worlds to life
The founders of this start-up came to us to imagine and bring to life the first-of-its-kind play and learning system that builds on children’s universal love for cardboard boxes combined with building forts, castles, space ships and all kinds of imaginary worlds. The team at RKS immediately became nostalgic themselves, thinking about how they explored and developed their own creativity as they used appliance boxes to create new imaginary worlds. Bringing this to life for the kids of today was especially important to us as we wanted to offer something different, something interactive, and something physical that could be an alternative to typical technology play. The result is a brand, an experience , and innovation that provides a reusable system that can be quickly assembled into multiple solutions, and reused for years to come.