RKS Leadership comes from all over the world. With many different skills and backgrounds.


Mike Elam

Director of Product Development

Scott Clear

Chief Design & Innovation Officer

Ravi Sawhney

CEO & Founder

Lance Hussey

Chief Creative Officer

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Amalia Sawhney

Chief Financial Officer

Carl Fronhofer

Director of Operations

Ben Azzam

Executive Vice President Business Development


Cary Chow

Executive Vice President Client and Program Mgmt


About RKS: One of RKS’ first successes came soon after its founding in the development of the production design of the animated Teddy Ruxpin, one of the greatest disruptive success stories in the history of toys. The 1990s brought RKS new challenges and successes, such as working with Alan Kay on early explorations of tablets and how they could affect learning, RKS’s innovation of Pocket Arcades for Sega, and the innovation of a disruptive dental whitening system for Discus Dental that transformed dentistry by offering its patients better, happier smiles. Turning around MiniMed was an important milestone at the time, using design to overcome stigmas attached to their diabetic infusion pump and increasing sales from a falling 40MM to 270MM in revenue three years later, which triggered an acquisition by Medtronic of 3.6B! The ‘90s were also a time of deep introspection about design and humanity leading to RKS’s discoveries of how the world could leverage Joseph Campbell and Abraham Maslow’s work. This thinking lead to the development of RKS’s Psycho-Aesthetics methodology.

After 2000, RKS saw great transformation in who it was, how it worked, and with whom it worked. The firm moved to its new 18,000 sq. ft. facility and became prolific in delivering a stream of award-winning, results-driven, and planet-friendly designs and innovations using Psycho-Aesthetics.

At the same time, RKS began incubating and spread its entrepreneurial wings by taking equity positions and starting new companies such as RKS Guitars, famous for making the cover of Businessweek as the “Best Product Design” and later became one of the more popular Harvard Cases. 

RKS has earned hundreds of awards and achieved global recognition by helping companies emerge with meaningful and disruptive design and innovation in any category. The team has evolved and emerged as a unique hybrid of diversity and talents. Engagements have evolved from innovating for an opportunity to identifying new opportunities through thousands of face-to-face interactions with audiences globally, expanding clients’ abilities to leverage design thinking and market themselves globally. Research has become extremely valuable for identifying people’s needs and aspirations. This methodology has developed highly creative immersion sessions in which clients simultaneously learn about the RKS way of design thinking and can innovate within a team environment.

The awards continue to stream in, but what the team finds exciting is its ability to disrupt, differentiate, create new meaning and value, and build enriched brands that enhance shareholder value in the process.


All of that to deliver real value to clients.

Wanna learn more? Check out our work.