RKS Guitars   Composing an unexpected musical innovation; The world’s first sustainable guitar

RKS Guitars

Composing an unexpected musical innovation;
The world’s first sustainable guitar

Services
Research+Strategy, Industrial Design Engineering, Brand

Industry
Consumer

Awards
IDEA — “Pop” Series (Silver, 2005)
Open Architecture guitar (Silver, 2005)
GOOD Design— Wave Guitar (2007)
“Pop” Series Guitar (2005)
CoCreate — Karma Sutra Guitar (2007)

 

About RKS Guitars

Reinventing an icon like the electric guitar is a truly big challenge, but one that every ambitious designer at RKS dreamt about. As a huge music and guitar fan, RKS’ CEO Ravi Sawhney challenged his team to create a high performance electric guitar made out of sustainable materials that would at- tract first time learners, as well as the best guitar players in the world. The challenge included developing the right shape, ergonomics, tone, balance and aesthetics for the guitar as well as a modular architecture that allowed easy customization. In order to position the product with a distinct differen- tiation on the market the design had to provide significant improvements to the guitar players’ experience over that provided by traditional electric gui- tars. Such as expanded tonal range, faster volume, selector controls and weight reduction.

 
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A f*ing impressive device, old boy. It sounds great!! Ronnie’s rocking too!!
— Keith Richards The Rolling Stones
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