Research+Strategy, Engineering, Industrial Design, Brand
IDEA — “Pop” Series (Silver, 2005),
Open Architecture guitar (Silver, 2005); GOOD Design— Wave Guitar (2007), “Pop” Series Guitar (2005); CoCreate — Karma Sutra Guitar (2007)
About RKS Guitars
Reinventing an icon like the electric guitar is a truly big challenge, but one that every ambitious designer at RKS dreamt about. As a huge music and guitar fan, RKS’ CEO Ravi Sawhney challenged his team to create a high performance electric guitar made out of sustainable materials that would at- tract first time learners, as well as the best guitar players in the world. The challenge included developing the right shape, ergonomics, tone, balance and aesthetics for the guitar as well as a modular architecture that allowed easy customization. In order to position the product with a distinct differen- tiation on the market the design had to provide significant improvements to the guitar players’ experience over that provided by traditional electric gui- tars. Such as expanded tonal range, faster volume, selector controls and weight reduction.