Adding Flavor to the Kitchen

Kitchen Tools

Client:     Zyliss

Awards:     Red Dot — Mix-n-Measure Cups (2007), Smart Touch Salad Spinner (2008), Pizza Slicer (2009); IDEA — Silver — Lock-n-Lift Can Opener (2008), Bronze — Smart Touch Salad Spinner (2008); GOOD — Smart Touch Salad Spinner (2008), Y-handled Peelers (2008), Susi II Garlic (2007); Spark Award— Silver — Lock-n-Lift Can Opener (2008) , Bronze — Salad Spinner (2008), Bronze — Mix-n-Measure Cups (2008)

We all love beautiful, efficient and convenient products. RKS, led by Ravi Sawhney, is a design firm who not only completely understands these needs but is also very capable to put it within the context of branding and differentiation. Starting with the first meeting, between Zyliss and RKS, both teams enjoyed a great chemistry and communication which led to wonderful creations of new and successful products.
— Hardy Steinmann, CEO of Zyliss


Strengthen the Brand’s Global Position through Design and Innovation

Zyliss, a high-end kitchen tools and gadget brand from Switzerland, sought RKS Design’s expertise to increase global. market share long term. A new design strategy to guide the creation of an entire portfolio of innovative kitchen tools would be needed to reinvigorate Zyliss’ consumer appeal, brand equity and strengthen its competitive position.


Understand the Needs of Home Cooks and Their Families

To create the new brand language, the RKS team gleaned insights into what happens in the heads, hands, hearts and homes of food lovers and chefs by spending time with people in and outside of the kitchen. Throughout this comprehensive research study, particular design themes and patterns were uncovered: functionality, convenience, ease of use, beauty, safety, and ease of cleaning. In each case, the need for innovation, reliability , ease of cleaning , ergonomics and high design were benchmarked to fuel the creation of this line of global products. In each case , we started with engineering and design innovating developing fails to understand and create relevant innovation. When designing the garlic press, we spent months testing the ergonomics of pressing garlic; was it one handed or  two, did the garlic ooze out, spit out or present an appeal flow; how easy was it to clean and press cloves in continuation one after another; and finally, how did it stand and present itself on the kitchen counter displaying its’ beauty and confidence?


A Portfolio of More than 40 Products that are in Demand the World Over

These themes inspired the RKS team to create a global design language and a portfolio of more than 30 products that emphasized not just functionality, but true pleasure in the handling, use, display and even washing of the kitchen tools. Beyond design aesthetics and functionality, the team also invented new intellectual property, such as an innovative one-handed operation salad spinner. One press of the lever sets the basket spinning at optimal speed to dry greens quickly and efficiently, while a quick press engages the integrated disc brake to bring the basket to a quick ‘fluffing’ stop. This long-term collaboration improved profitability for Zyliss and helped the company to strengthen its brand worldwide.