Earpieces that resonate

A comprehensive brand plan defining a clear value proposition, key attributes and values was developed with the goal to create a relevant and differentiated positioning for Yada. This plan also oriented the creation of an inspiring and cohesive new design identity that appealed to female users and lived seamlessly within their cars. Finally, a complete portfolio plan was presented with a proposed innovation roadmap and product ecosystem that would orient the company’s market growth over the following years.

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