Veza came to RKS as an OEM manufacturer of sunglasses for major brands. Our challenge was to create a comprehensive brand, product and packaging experience; including naming the company. Working with IP counsel, we iterated names that could create intrigue and present itself as a relevant fashion brand. The mark itself was driven by the brand mark and distinctive type development we created. The eyewear designs themselves were all created to be differentiated in a very crowded market; the mid to high end of the market to set the stage for this new brand. Detail, form and presence we all deeply explored leading to high perceived value and design.