SRAM

A New Business Strategy Made by Design

SRAM came to RKS for help internally developing their strategic brand roadmap. The company had acquired many sub-brands with confusing brand overlap. Our goal was to offer options to optimize the values of the company’s brands’ offerings using statistical analysis in conjunction with a design strategy approach.

 
 

“RKS brings a level of creative expertise to our projects that we find hard to beat. Their unique perspectives and diverse background allow us to throw anything and everything their way.”

— David Zimberoff
SRAM VP of Marketing


Related Projects

Bose Automotive Design Materials Book Product Design

Bose
Automotive Design Materials Book

Product Design

cAir A Family Flying Experience Service Design

cAir
A Family Flying Experience

Service Design

Intel Innovating New Businesses Innovation

Intel
Innovating New Businesses

Innovation