A New Business Strategy Made by Design

SRAM came to RKS for help internally developing their strategic brand roadmap. The company had acquired many sub-brands with confusing brand overlap. Our goal was to offer options to optimize the values of the company’s brands’ offerings using statistical analysis in conjunction with a design strategy approach.


“RKS brings a level of creative expertise to our projects that we find hard to beat. Their unique perspectives and diverse background allow us to throw anything and everything their way.”

— David Zimberoff
SRAM VP of Marketing