Gourmet Chocolates Branding
Client: Marco Paolo Chocolates
Awards: Good Design (2012)
Design and launch a gourmet chocolate brand
Entrepreneur Mark Lewis came to RKS with a hunger to turn his passion for gourmet chocolates into an e-commerce and catering business. While Mark had a bounty of creative and unique flavor pairings to share, he needed RKS to really get his business and brand launched. The challenge for RKS was to create a brand platform that would resonate with chocolate lovers everywhere.
Identified the consumer groups and understand emotional associations to chocolate
RKS worked first to identify key target consumer groups and distribution channels. The team benchmarked the competitive landscape for gourmet chocolates on all aspects of product and service features. Using RKS’ Psycho-Aesthetics® methodology, the team gained deep insight into various emotional needs and how to position the new brand in order to successfully attract consumers in this segment.
The new design language translates the brand’s revolutionary technology through product aesthetics and interactions
The final brand design is a sophisticated and meaningful identity distinctive from other artisan confectioners. The packaging design conveys Marco Paolo's brand values: artisanal craftsmanship, pure ingredients, social and ecological values, and a love for adventure. RKS' integrated strategy, design and brand building services worked holistically to quickly turn a detectable business idea into a delicious reality.