Strategy-Fueled Inspiration

Predictable Magic

"... in Predictable Magic, Deepa Prahalad and Ravi Sawhney lay out a simple but powerful methodology for turning deep consumer insights into attention-grabbing, expectation-defying designs. If you’re looking to increase the "magic quotient" in the things your company makes and sells, you'll want to dig into Predictable Magic."
- Gary Hamel

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Featured  Work

Hamilton

Hamilton Medical

Building a Medical Brand

RKS enjoys long-term relationships with many clients, including over half-a-dozen engagements with Swiss-based Hamilton Medical...
KOR ONE

KOR ONE

Inventing a "Thirst for Water"

Entrepreneurs Eric Barnes and Paul Shustak came to RKS, with a goal to convince people to give up one-time-use bottled water.

News from the RKS Blog


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July 16, 2010

You’re Invited for Dinner and a Design Discussion, Next Wednesday, 7/21

We wanted to extend an invitation to join the discussion and hear the co-authors of Predictable Magic share insights on ‘Unleashing the Power of Design Strategy to Transform Your Business’…   read more

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July 14, 2010

KOR ONE Featured in PMCA Exhibit Launching this Weekend in Pasadena

Having your design work featured as part of an art exhibition has many of the same rewards of proud parenthood, and like a proud parent RKS wanted to share an update on two of our products being featured…   read more

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April 28, 2010

Remembering C.K. Prahalad

Of the thousands of people we meet in life, only a few become part of our lives in meaningful ways. I’m sure we all remember a favorite teacher or coach, a college professor, first love, or grandparent…   read more

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April 09, 2010

HAMILTON-C2 ICU Ventilator wins Medical Design Excellence Award

The Medical Design Excellence Awards competition is the only awards program that exclusively recognizes contributions and advances in the design of medical products. Entries are evaluated on the basis…   read more

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March 01, 2010

Extreme Makeover, Weiner Edition: RKS Redesigns the Deadly Hot Dog

Last week, the American Academy of Pediatrics called for the redesign of hot dogs. “If you were to take the best engineers in the world and asked them to design a perfect plug for a child’s…   read more

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February 02, 2010

The Role of Design in Business

There are four basic areas in which design has an important role to play in value creation, say Ravi Sawhney and Deepa Prahalad.

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January 28, 2010

Designers Accord Case Studies in Sustainability

The Designers Accord and Fast Company have partnered to showcase the brightest and boldest game-changing Case Studies in Sustainability.

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January 25, 2010

Coca-Cola’s New Video Proves Brand Happiness Can Be Viral

Happiness is contagious, and that “contagious” quality is where design meets the market. Coca-Cola’s Happiness Machine video is a perfect example of how viral happiness can be.

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January 22, 2010

RKS Brings Predictable Magic to Interaction10

RKS team members Harnish Jani, Deepa Prahalad, and Ko Nakatsu will be conducting a workshop entitled “Predictable Magic: Designing Emotional Interactions and Business Results” on February…   read more

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January 21, 2010

The Story of Story

There aren’t enough superlatives to describe the experience the RKS Team and family shared, when legendary astronaut Story Musgrave visited us to give an inspirational presentation. 

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