Hydropack: Emergency Water Filtration Pouches
Client: HTI, Eastman
Enable the Delivery of Life-Saving Hydration in Disasters
Hydration Technology Innovations (HTI) sought RKS’ expertise to improve the value chain and distribution model for Hydropack, a self-hydrating water filter pouch that provides clean water from formerly undrinkable water through osmosis, as the definitive interim hydration solution in disaster scenarios. The main challenge for this program was to think through the “last mile” of pouch distribution and to design solutions that improve efficiency and user experience.
Uncovered Distribution and Infrastructure Challenges Immediately Following a Disaster
To address this challenge a number of research studies in relevant areas, for example Kenya, uncovered ecosystem and infrastructure constraints, user pain points, and design weaknesses of the current HydroPack. People were unfamiliar with this new technology, which led to doubts and misusage such as using the pouch too quickly, unintentional destruction when opening or straw contamination. In addition, the team conducted a competitive benchmark and detailed ecosystem analysis in order to understand and extend value chain and distribution model.
Optimized the Power of an Incredible Technology that Makes Non-Drinkable Water Drinkable
The collaborative HTI and RKS team developed a pre-positioning strategy, which gets HydoPacks to appropriate regional locations in advance for the greatest efficiency and quick supply after a disaster. Second, a local, long-term manufacturing strategy, which reduces transportation costs and delivery times was developed. And finally a funding strategy was created, which includes partnerships, fundraisers, events, and other outreach programs. The result is faster delivery at lower cost, which ultimately will help to save more lives following a disaster.