Discovering Opportunities through Insight
RKS offers broad research services that reveal ecosystem opportunities and identify unmet needs and desires of participants across the value chain. Our quantitative and qualitative methods enable appreciation for consumer lifestyles and interactions with products and services, to better inform strategy and design. The exploration involves framing, planning and executing the necessary research while mining available internal resources for insights. We study users in their environments, markets, trends, and cultures. We do this in-depth and globally.
- Global Ethnographic Research
- Behavior Studies / Scenario Storyboarding
- Stimuli, Probing and Concept Evaluation
- Focus Groups/ Participatory Design
- Co-creation Workshops
- Survey Development
- Market Analysis, domestic and global
- Contextual Studies
- Quantitative Analysis
Translating Insights into Actionable Design
In today’s highly competitive market, companies are looking for new ways to innovate consumer experience. Data alone won’t drive a successful process. We create strategies that align clients’ products and services with their business architecture and consumer targets, and apply our proprietary Psycho-Aesthetics® methodology to analyze and communicate opportunities for innovation though design.
Our strategy services are optimized to translate insights unveiled in the research phase into actionable future direction for client and design teams. We ensure a holistic analysis by utilizing four strategic lenses for all programs – people, business, brand and offering. By developing strategies and solutions that emotionally resonate with consumers, we empower clients to better capture markets and build their brands globally.
- Actionable Insight Translation
- Strategy Formulation and Opportunity Definition
- Competitive Analysis
- Innovation Workshops
- Opportunity and Creative Emergence Sessions
- Trend Forecasting
- Product Definition and Positioning
- Venture Road Maps
Designing for Intended Consumers and Developing New IP
While building on the strategic intent unveiled from research and analysis, we ideate offerings identified within the opportunity spaces, factoring in user criteria and aspirations. Designers work to integrate user needs, market needs and technology into compelling and innovative solutions; products, services and experiences.
We address brand, user, and business needs during our design of products, services, and experiences. Deep consumer insight allows our teams to design from the first-person perspective—developing each design through the eyes of the intended consumer. When a design enrichens the user at every stage of interaction, emotional bonds are built that create loyalty and build brand relationships. Though our work has won numerous awards, our designs are targeted foremost to win the hearts and minds of users.
RKS has successfully innovated for clients for more than three decades—from Fortune 500 companies to small startups, across a range of competitive industries—from developing innovative new ways to do business, to creating patentable intellectual property (IP) that cements market leadership.
- Industrial Design
- Service Design
- UI/UX Design
- IP Navigation, Strategy and Creation
- Design Language
- Color Material and Texture Studies
- Functional Concepting