Elevating the Grill
Client: Point Elevate
Create a Portable Grill with Unmatched Aesthetics and Portability
RKS was challenged to reinvent the portable grilling experience for Point Elevate, a start-up with sales, distribution, manufacturing and an eye to do something disruptive. In particular, this growing market presented an opportunity to pull it all together and come to market with a fresh, relevant and convenient branded offering.
Develop a Breakout Product and Brand Experience
Of primary importance for this design was maximizing functionality and portability simultaneously, through fail fails, market analysis, and fast fail prototypes. Working with factories tooling, agency requirements, ergonomics and design simultaneously led to an optimized solution with relevant and compelling innovation. Branding was analyzed and mapped, packaging was developed and photography was art directed by the RKS team to set the stage for a new brand presence.
Disruption by Design
Elevate Grill is the largest portable grill on the market with novel features such as its unique foldable form, which transforms the grill into a compact shape with an easy to carry handle, unique grill pattern, and unmatched geometric lines. The packaging and branding represent innovation and relevance to the market. This isn’t your grandfather’s grill!