A Fresh Take on Dentistry
Discus Day White / Nite White
Client: Discus Dental
Create a Design Language for a Teeth Whitening System
Robert Hayman and Bill Doorman DDS, co-founders of Discus, wanted to approach dentistry with a fresh eye. The challenge for RKS was to create a two part whitening system that could be prescribed by dentists. The key was to create a prescriptive design language of efficacy and yet not carry the aesthetic of a hypodermic syringe. Since the system could be used anywhere, it couldn’t create any stigma associated with illness or drug use.
Develop Prototypes and Patents
Early proof of concept work was taken through a rapid development process of fast fails and iterative engineering in the RKS advanced prototype lab. The cost of goods analysis, ergonomics and the dynamics of the hydraulic pressure exerted (200 PSI at the tip) were all addressed simultaneously. Patent positions were developed in conjunction with design innovation, by determining if we had freedom to operate and working simultaneously with IP counsel, tooling design and RKS designers.
A Design to Grow a Company
The resulting design is part dental and part consumer. The patented mixing tip only requires half a twist to attach. Dentists are immediately enchanted with both the device that carries an aesthetic of well-being and in their ability to help their patients create brighter, whiter and happier smiles. Demand exploded to 100,000 kits sold a week and the company grew from four people to over two-hundred.