Branding a Workspace Leader
Cross Campus Re-Branding
Client: Cross Campus
Develop the Brand for a Silicon Beach Workspace
Challenged to establish Cross Campus as a pioneering leader in shared work spaces, RKS worked with the founders to understand their aspirations for growth regionally and beyond their initial space in Silicon Beach, aka Santa Monica, California, a hot bed of entrepreneurship.
Understand the Needs of the Community
RKS founder Ravi Sawhney developed insights into the psyche of the start-up community attracted to the dynamics of shared work spaces. Leveraging insights into the audience’s needs and aspirations, the team brainstormed and engaged in deep discussions and debates around what the symbol of this emerging community could be. Through generations of design development a breakthrough iconic logo was created.
A Logo that Symbolizes Innovation
Cross Campus’s branding represents a culture of innovation and entrepreneurship, a place where people go to innovate, collaborate, learn and build friendships that will last forever. The branding represents an image of where the next Google could be born.