A Family Flying Experience
Project cAir, a concept proposal to the travel industry by RKS, is a pleasant, family travel experience that improves the customer experience at six key touch points: entertainment, ambience, food, seating, lavatory, and storage. Specific features include a rent-a-toy service to keep children entertained during their trip, sound curtains that allow privacy to parents while soothing children in their seats, and a diaper friendly lavatory large enough to fit both parent and child. These touchpoints act as comprehensive service that would address common unmet needs for the traveling family.
"They architected a new flying experience, based on the real-life challenges of family travelers; a stark departure and inspiration for an industry traditionally focused on efficiency."