BLUE LABEL MUSIC

ROCK AND ROLL MEETS HINDUISM

The Blue Label Music Record Label reached out to RKS to create a logo that incorporated both classical rock and roll elements and Indian cultural motifs. The final brand icon is one with an unusual mystique and visual language. Rock and roll from the 60s and 70s carried an ethos and feeling of change, revolution and fear due to the tumult of the times. In contrast, the Indian ethos carries themes of enlightenment and wellbeing for all. Combined, they create an inspirational and iconic brand.